CTAs should be:
3.use a relevant and appropriate on-page placement.
Copywriting in CTA – How to Come up with the Perfect CTA?
Use a catch word (powerful words) such as: Free, You, Instantly, Act Now, Now….
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Design and placement on website, blog or landing page
CTA should be: Clear, Larger and Attractive. When you are making your button, make sure that the colors are visually striking, clear font, large, and put your CTA buttons in smart locations.